Client: Leading global coffee chain with extensive international presence.
Scope / Problem: New product launch. Market expansion into the UK, following a successful home launch (USA). Client required end-to-end location-native (UK) and platform-native (Instagram) content strategy, execution and analysis, also involving coverage of an in-person wellness event.
Our Approach & Thinking:
Led end-to-end content strategy, execution and analysis, outputting platform-native visuals generated both in-house and by guiding British lifestyle influencers as per the strategy. All outputs integrated platform and algorithm behaviour, brand identity, UK audience behavioural psychology, market research and cross-channel data to maximise content and campaign engagement for a strengthened brand presence during UK market entry. From strategy through to final content delivery, decisions were informed by research and statistically validated data, leading to measured lead conversion.
Outcome: Campaign visuals strongly aligned with UK audiences, resulting in engagement measurably correlated to conversion i.e. in-person product purchase.
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